Veteran’s New Mission: Serving Businesses and Community
Retired Army Lieutenant Colonel David Roman has taken on a new mission: helping businesses succeed by optimizing costs. His journey—from commanding attack helicopters to leading a Schooley Mitchell franchise—demonstrates how military skills translate to the business world and highlights the transformative power of mentorship. Through dedication and the proper support, he has found a path that aligns his experience with his passion for service.
From Military Command to Business Leadership
David’s 20-year Army career, including his command of an attack helicopter battalion in Germany and his role as a military Congressional liaison on Capitol Hill, instilled in him profound strategic planning and leadership skills. This foundation, further strengthened by his work at the U.S. Southern Command, proved invaluable during his transition to the civilian business world. Support from Veteran Business Project (VBP), especially from his mentor Lynn, helped clarify his thoughts on pursuing a fulfilling entrepreneurial path.
The Power of Mentorship
Lynn directed his early conversations with David toward understanding what motivates him rather than discussing business matters. These discussions gave David valuable insights and led to a significant realization: “I am at my best and feel most successful when I help others succeed.” This understanding became his guiding principle as he searched for the right business opportunity, ultimately leading him to Schooley Mitchell.
The franchise model, which emphasizes client success and delivers tangible results, aligns perfectly with David’s passion for helping others. He explains, “What attracted me to this particular business is that there’s no situation where I can work with a client that will have a negative impact on their bottom line.”


“I spent 20 years in a helicopter protecting soldiers and I still want to have their backs.”
After deciding on a franchise, David continued working with Lynn, whose expertise proved invaluable in navigating the complexities of franchise ownership. “Afterwards, Lynn and I talked again,” David recounts, “and he kind of ran through considerations for a franchise.” Lynn helped David look beyond the initial franchise fee, exploring crucial factors like ongoing royalties, market reach, network size, strength, and the level of support and training. This comprehensive overview gave David a clearer understanding of the total investment and long-term commitments, ultimately increasing his confidence in the final decision.
David’s experience has prepared him well to launch his Schooley Mitchell franchise. He now collaborates with a team of specialized analysts who review client invoices, negotiate better deals with vendors, and optimize business spending—all while ensuring the client retains complete control. “We sit down with our clients,” David describes, “we get to understand their business.” He explained that he offers multiple options to help clients save money, ultimately leaving the final decision in their hands.
David’s transition to civilian life has presented challenges. Like many veterans, he’s navigated the complexities of shifting identities and adjusting to a non-military culture. “It’s a process,” David reflects, “but understanding the civilian perspective is key.” Now, he’s focused on building connections within the veteran business community, recognizing the unique value of supporting fellow service members turned entrepreneurs. He plans to explore targeted networking groups and job fairs, eager to help other veteran-owned businesses. “I spent 20 years in a helicopter protecting soldiers,” he explains, “and I still want to have their backs”—a sentiment driving his commitment to helping fellow veterans thrive.
Advice for Transitioning Veterans
When asked what advice he would give other veterans considering business ownership or navigating similar transitions, David emphasized the importance of continuous learning. “Be students of their transition,” he urged. “Be willing, be open to different things, and keep studying different opportunities.” He cautioned against becoming fixated on the first appealing idea. “A lot of people get attached to the first thing,” he observed. “And it takes time to do your research and figure out what’s a good fit.”

“Be willing, be open to different things, and keep studying different opportunities.”
The Importance of Mentorship
David’s story illustrates the importance of mentorship in helping veterans transition to civilian careers. Mentors provide resources, essential guidance, and a supportive community that can significantly impact their success.
David’s journey is a powerful reminder that veterans achieve remarkable success in the civilian world with dedication, have transferable skills, and thrive with proper support.
To learn more about Schooley Mitchell and how David can help your business save money:
https://www.schooleymitchell.com/office/droman/
If you are a veteran or military spouse interested in entrepreneurship, register here to speak with a VBP coach.
